2602241 Introduction to Information Technology and Information Systems
2800321 Consumer Behavior
2800322 Marketing Communication Management
2800450 Crisis and Conflict Management
2800451 Seminar in Communication and Current Social Issues
2800454 Seminar in Communication and Ethical and Legal Issues
2800463 Selected Topics in Communication Management
2800496 Individual Study
Please find the description of the couse below.
Professional Foundation Courses
2800101 Introduction to Communication 3(3-0-6)
Condition: -
This course introduces students to the importance of communication, its objectives and meanings. The types, models, process and components of communication will be studied as well as its perception. Students will get a chance to learn about the systems and impact of mass communication and analyze the types of communication existent in today’s world.
2800204 Introduction to News Writing and Reporting 3(3-0-6)
Condition: -
This course introduces students to basic elements and techniques of news reporting for different media as well as the ethics of news reporters.
2800205 Introduction to Mass Media 3(3-0-6)
Condition: -
This course introduces students to different types of mass media, including print, electronic and other modern forms of mass media as well as explores the development of the mass media in Thai and international, social and historical contexts. The roles, structures, and processes of the mass media including the laws, regulations and ethics governing these media will be examined.
2803200 Introduction to Public Relations 3(3-0-6)
Condition: -
Definition, semantics of terms, concepts, and evolution of public relations; public opinion and public relations; impact of public relations on society; ethics and social responsibility of public relations practitioners.
2803201 Introduction to Advertising 3(3-0-6)
Condition: -
Theory of advertising and Integrated Marketing Communications. Development of IMC Plans, advertising and support promotion based on consumer, product, service and market research and analyses.
2804201 Principles and Practices of Speech Communication 3(3-0-6)
Condition: -
Students will be able to practice their speaking skills in this course. The theory, practice, and criticism of speech communication will be taught. Linear and non-linear models of speech process, use of language in speech communication and role adjustment in interaction will be covered. Students will be challenged various in-class communication exercises such as group discussion, argumentation, debate and persuasion.
5508213 Business Writing for Communication Arts 3(2-2-5)
Condition: Prer 5508122
Several types of written business correspondence will be stressed in this course: letters, memos, emails, fax messages, resumes, and call reports. Students will be able to apply their skills and practices in the real world.
5508244 English Oral Communication 2(1-2-3)
Condition: Prer 5508213
This course focuses on communication skills such as socializing, discussing, interviewing, negotiating, and expressing creative ideas.
5508315 Professional Writing for Communication Arts 2(1-2-3)
Condition: Prer 5508244
Advanced research for complex business projects such as reports and proposals will be practiced. This course also includes specialized writing practices relevant to advertising, news reports, press releases, film reviews, and briefings.
5508326 Presentation for Communication Arts 3(2-2-5)
Condition: Prer 5508315
This course will cover the areas of advertising, public relations, speech, film, press, and other related fields which are the key skills and language of oral presentations.
2800353 Principles of Marketing Communication 2(2-0-4)
Condition : Prer 2605311
The goal of this course is to equip students with marketing communication skills necessary for today’s global marketplace. Market and product consumption trends will be explored as well as principles and methods used by global marketers to promote their brands. This course emphasizes the creation and effective management of brands with a focus on brand equity. Both global brands and Thai brands will be investigated. Cases will be used to explore how brands have created equity in the Thai market and in other regions of Asia. Students will be exposed to academic journals, current publications, and online material to study promotional tactics being used as a part of integrated marketing communication.
2800354 Organizational Communication Behavior 3(3-0-6)
Condition : -
Individual behavior in organizations, analysis of causes and effects of behavior with emphasis on psychology; organizational theory, theory of human relations, motivation theory and learning process, application of these theories in working and in organizations for more effective organizational management and operation will be covered.
2800355 Persuasion and Negotiation 3(3-0-6)
Condition : -
Various concepts explaining changes in human cognition, attitude and behavior, credibility in communication sources, message, channels, and receivers; analysis of persuasiveness of discursive and non-discursive communication; the concept of conflict management; the need of negotiation at various levels in today society; principles and techniques of effective negotiation; reasoning strategies appropriate to a situation, occasion, and people involved; analysis of cultural conditions that affect negotiation and choice of media most appropriate to negotiation.
2800356 Communication Campaign Management 3(3-0-6)
Condition : -
The process and procedure in campaign planning for business, social, political, other purposes will be discussed as well as the psychological factors related to change of knowledge, attitude, and behavior of target audiences. Students will utilize strategic planning analysis of situations to create work for each type of communication. Media analysis in campaign management will be taught as well as types of motivation, impact control, setting priorities of target groups, and fund raising for a communication campaign.
2800357 Communication Research Design and Data Analysis 3(3-0-6)
Condition : -
This course covers concepts, scope and types of communication research. It also includes the techniques and research methods of data collection as well as testing measures of communication work, audience research and data analysis.
2800361 Computer Graphic for Communication Work 3(2-2-5)
Condition: Prer 2800105
This computer course will enable students to create graphic design works necessary for communication. Design principles will be discussed extensively. Lectures will take place in the computer lab as the course focuses on how to effectively use computer applications related to graphic design.
2800371 Advanced Reporting 3(2-2-5)
Condition : Prer 2800204
Principles and techniques of various types of reporting with emphasis on in-depth reporting, interpretative reporting, investigative reporting and precision journalism; techniques of reporting on specialized news writing.
2800462 Computer Applications in Communication Work 2(1-2-3)
Condition :
Students will be extensively trained in computer applications that are useful for communication work including editing video, desktop publishing and website building.
2800472 Advanced Reporting and Editing in English 3(3-0-6)
Condition : Prer 2800204
Principles of news reporting; interviewing techniques; writing news, features, commentaries, analytical articles and editing for English publications.
2800480 Communication Planning, and Evaluation 3(3-0-6)
Condition : -
Students will be introduced to the principles and process of systematic communication planning. The problem analysis, target group environment, objective setting, message content, communication media and channels, management and evaluation principles will also be covered.
2800482 Target Audience Analysis 3(3-0-6)
Condition : -
Introduction to the concept of target segmentation and target audiences; overview and evaluation criteria of target audience; examination of the dynamics of change in cultural and social influences and the impact on target groups; description of values, lifestyles and attitudes; planning, monitoring and evaluating target audience research; interpretation of research result and implementation of effective media plan for the appropriate target group.
2800484 Management of Image, Identity and Reputation 3(3-0-6)
Condition : -
Corporate image concepts and theories of public relations related to image building; application of image building concepts in building credibility for organizations; analysis of image building in each organization including analysis of essential situational factors affecting image creation.
2800498 Communication Management Professional Internship 1(0-6-0)
Condition : -
In this course, students will gain direct experience in the field in communication management, including communication planning, design and media selection. Students will also participate in the analysis of situations in a business environment. Project proposals and project evaluation are required.
2602241 Introduction to Information Technology and Information Systems 3(3-0-6) Condition : Prer 2603271
The roles of information technology in business issues such as concerns and technical background of information technology will be taught. Students will gain skills in handling information systems applications as well as plan, develop, and manage computer related issues.
2800321 Consumer Behavior 3(3-0-6) Condition : Prer 2605311
This course will cover text reading, lectures, discussions, and case studies to better understand, develop and apply concepts of consumer behavior to overall marketing communication strategy.
2800322 Marketing Communication Management 3(3-0-6) Condition : -
Types of marketing communication organizations; planning and administration of marketing communication; expansion and maintenance of marketing communication business; personnel recruiting and development; marketing communication organization development and change.
2800450 Crisis and Conflict Management 3(3-0-6) Condition :
Conflict and crisis nature in communication management in government and business organization; issue analysis and problem solving including public hearing; forming advisory committees; preventing conflicts and crieses; co-operation with conflict consultants; dealing with activists; crisis management and communication; image restoration; issues management; and implementation for high risk organization.
2800451 Seminar in Communication and Current Social Issues 3(3-0-6) Condition : -
Students will be making an analysis of the causes, effects and impact of current social issues regarding the problems on quality of life. This includes the economic and health situation; political stability, life and property safety, conveniences, well-being and survival. There will be an assessment of strategies to problems solving, organizing activities and using communication methods that emphasize support and participation in problem solving.
2800454 Seminar in Communication and Ethical and Legal Issues 3(3-0-6) Condition :
Concepts related to the influence of mass media on society ethics and laws of mass media in different social; economic and political conditions; dimensions of freedom of media and state control; self-control of the mass media and audience inspection; analysis the laws and regulations controlling media and reactions against various types of control; future trends of change in media liberty and laws in information society.
2800463 Selected Topics in Communication Management 3(3-0-6) Condition :
This course emphasizes an in-depth study of the problems and processes of communication management in different media in today’s world.
2800496 Individual Study 3(3-0-6) Condition :
Students are required to conduct a project on a specific topic in communication management, according to their interest under faculty supervision.
