As the world embraces the Information Age, Thailand has become a key production hub for foreign investments in industries like agro-industrial, automotive, and electronics. This international integration demands graduates who are proficient in English and have a global outlook. This has driven the rise of international programs in Thai higher education, particularly in communication, where there is growing potential for exporting communication products. In response, communication graduates must not only possess language proficiency but also strong ethical standards, competitiveness, and the ability to work in international settings.

To meet this need, the Faculty of Communication Arts at Chulalongkorn University has launched the Bachelor of Arts in Communication Management Program (BCM). This program equips students with the knowledge, skills, and ethical principles necessary to succeed in today's complex and rapidly changing international communication landscape. As Thailand's oldest and most prestigious university, Chulalongkorn is committed to providing a world-class education that prepares students for leadership roles in the global communication industry.