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BCM Courses (2018)
B.A. (Communication Arts) in Communication Management
Admission
Program Structure
GenEd Courses
Core Courses
Free Elective Courses
Total Credits
130
    General Education Courses
    40
    Core Courses
    84
    Free Elective Courses
    6
General Education Courses (GenEd)
Foreign Language Courses
6
    5508111 Academic Writing
    3
    5508122 Research Paper Writing
    3
GenEd Courses (Science-Mathematics)
6
    2313226 Print Media Technology
    3
  • xxxxxxx Any GenEd (SC) Course
    3
GenEd Courses (Social Sciences)
17
    2400104 Politics and Government of Thailand
    3
    2605311 Principle of Marketing
    3
    2800210 Art Appreciation For Communication
    2
    2800211 Thai Culture and Communication
    3
    2900151 Foundation of Economics
    3
    3807130 Introduction to Social Psychology
    3
GenEd Courses (Humanities)
8
    2207103 Philosophy and Logic
    3
  • xxxxxxx Any GenEd (HU) Course
    3
  • xxxxxxx Any GenEd (HU) Course
    2
GenEd Courses (Interdisciplinary)
3
    0201151 Our Environment
    3
Core Courses
Professional Foundation Courses
27
    2800101 Introduction to Communication
    3
    2800204 Introduction to News Writing and Reporting
    3
    2800205 Introduction to Mass Media
    3
    2800215 Introduction to Public Relations and Advertising
    3
    2800216 Public Speaking for Management Professionals
    2
    2800316 Creative Writing for Printed Matter
    3
    2800353 Principles of Marketing Communications
    2
    2804201 Principles and Practices of Speech Communication
    3
    5508213 Business Writing for Communication Arts
    3
    5508315 Professional Writing for Communication Arts
    2
Major Courses (Required)
36
    2800321 Consumer Behavior
    3
    2800354 Organizational Communication Behavior
    3
    2800355 Persuasion and Negotiation
    3
    2800356 Communication Campaign Management
    3
    2800357 Communication Research Design and Data Analysis
    3
    2800361 Computer Graphic for Communication Work
    3
    2800371 Advanced Reporting
    3
    2800462 Computer Applications in Communication Work
    2
    2800474 Advanced Reporting and Editing in English
    3
    2800484 Management of Image, Identity and Reputation
    3
    2800486 Strategic Communication Planning and Evaluation
    3
    2800496 Individual Study
    3
    2800498 Communication Management Professional Internship
    1
Major Courses (Elective)
21
    2800107 Literary Studies for Communication Arts
    3
    2800109 Introduction to Digital Media
    3
    2800202 Introduction to Film Aesthetics for Communication Arts
    3
    2800220 Managing Creativity for Communicative Innovation
    3
    2800322 Marketing Communication Management
    3
    2800375 Study Abroad I
    3
    2800376 Study Abroad II
    3
    2800414 Basic Television News and Documentary Program Production
    3
    2800450 Crisis and Conflict Management
    3
    2800451 Seminar in Communication and Current Social Issues
    3
    2800452 Relationship Management
    3
    2800454 Seminar in Communication and Ethical and Legal Issues
    3
    2800463 Selected Topics in Communication Management
    3
    2800482 Target Audience Analysis
    3
    2802316 Radio Production I
    3
    2802408 Basic Television Progamme Production
    3
    2802416 Principles of Performing Arts Practice and Management
    3
    2805430 Still Photography and Management
    3
    2805432 Film Production and Management
    3
Free Elective Courses
Free Elective Courses
6
You could register for any international program’s courses in any category, to fulfill the 6-credit requirement.
International School of Communication Management (ISCM)
Faculty of Communication Arts, Chulalongkorn University
  • 6th Fl., Mongkutsamatiwong Bldg.
  • 254 Phaya Thai Rd., Wangmai, Pathumwan, Bangkok 10330, Thailand
  • Office Hours 8:00 AM – 5:00 PM (Mon – Fri)
  • (+66)2 218 2215, 2216, 2218, 2199
  • inter.commarts@chula.ac.th
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