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BCM Courses (2023)
B.A. (Communication Arts) in Communication Management
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Program Structure
GenEd Courses
Core Courses
Free Elective Courses
Total Credits
129
    General Education Courses
    30
    Core Courses
    93
    Free Elective Courses
    6
General Education Courses (GenEd)
Foreign Language Courses
6
    5508111 Academic Writing
    3
    5508122 Research Paper Writing
    3
GenEd Courses (4 Categories)
18
You could register for any international program’s GenEd courses from Chulalongkorn University.
Special GenEd Courses
6
    0201151 Our Environment
    3
    * 2900151 Foundation of Economics
    3
    * 2605311 Principle of Marketing
    3
Core Courses
Professional Foundation Courses
30
    2800102 Foundations of Social Science for Communication
    3
    2800105 Principles and Practices of Public Relations
    3
    2800125 Media and Communication Management Studies
    3
    2800126 Marketing Communications and Consumer Behavior
    3
    2800127 Advertising and Branding
    3
    2800128 Art Appreciation for Media and Communication
    3
    2800206 Organizational Communication and Behavior
    3
    2800207 Research Methods in Communication
    3
    2800208 Thai Culture and Cross-Cultural Communication
    3
    2800209 Law and Ethics for Communication Professionals
    3
Major Courses (Required)
36
    2800150 Writing for Media
    3
    2800151 Public Speaking and Presentation Skills
    3
    2800250 Principles and Practices of Graphic Communication
    3
    2800251 Audiovisual Communication
    3
    2800252 Persuasive Communication and Negotiation
    3
    2800380 Communication and Entrepreneurship
    3
    2800381 Data Management and Analysis for Communication
    3
    2800382 Communication Campaign Development
    3
    2800383 Seminar in Media and Contemporary Issues
    3
    2800384 Professional Communication Career Planning
    3
    2800420 Professional Internship in Communication Management
    3
    2800421 Senior Project in Communication Management
    3
Major Courses (Elective)
27
    2800431 Special Topics in Communication Management
    3
    2800253 Global Media Cultures
    3
    2800387 Advanced Digital and Social Media Marketing
    3
    2800391 Brand Communications Management
    3
    2800392 Conflict and Crisis Communication
    3
    2800398 Media Planning and Media Buying
    3
    2800455 Stakeholder Relationship Management
    3
    2800334 Still Media and Visual Communication
    3
    2800335 Luxury Brand Communications
    3
    2800339 Event Experience Design and Production
    3
    2800428 Entertainment and Performing Arts Management
    3
    2800429 Art Direction for the Creative Industries
    3
Free Elective Courses
Free Elective Courses
6
You could register for any international program’s courses in any category, to fulfill the 6-credit requirement.
International School of Communication Management (ISCM)
Faculty of Communication Arts, Chulalongkorn University
  • 6th Fl., Mongkutsamatiwong Bldg.
  • 254 Phaya Thai Rd., Wangmai, Pathumwan, Bangkok 10330, Thailand
  • Office Hours 8:00 AM – 5:00 PM (Mon – Fri)
  • (+66)2 218 2215, 2216, 2218, 2199
  • inter.commarts@chula.ac.th
    • © 2025 ISCM, Faculty of Communication Arts, Chulalongkorn University
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