Bachelor of Arts in Communication Management (BCM)

In continuing our tradition of research and academic expansion, the Faculty now offers a four-year undergraduate program in Communication Management.

As an international program, we use English as a medium of instruction, and we combine various components of communication arts with management in order to produce well-rounded, highly skilled graduates.

First introduced in Fall 2004, the Communication Management program is designed to provide intellectual and professional tools needed in developing a high standard of graduates who are equipped with a thorough understanding of both national and international communications and are capable of managing varieties of communication tasks.

All courses are taught by experienced faculty members and respected professionals from various communication fields both in Thailand and overseas in order to ensure the highest standard curriculum.

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Program Overview

It has become evident that the world has now embarked upon the so-called Information Age. Past fantasies about a borderless world have become a reality. With the advent of new information and communication technologies (ICTs), citizens of the global village can now communicate beyond the constraints of space and time. The Internet, in particular, has embodied a much envisioned global information super-highway that links networks of people from all parts of the world. Alongside, digital technology has made transmission of the once scarce radio frequencies more efficient with such innovations as Direct-to-Home (DTH) satellites and new multiplexing systems. Meanwhile, new ICTs are reforming human communication experiences with the growing trend towards miniaturization and mobility. The communication phenomena of this epoch are not only reflected in the widespread diffusion of cellular phones and personal communication systems but also in the ongoing convergence of all types of media and ICTs into the future.

Aside from these technological changes, the ongoing currents of globalization have also prompted the need for each country to cope with liberalization of trade and services. Thailand is, indeed, no exception. Through its membership and association with such regional and international organizations like ASEAN (Association of Southeast Asian Nations) and WTO (World Trade Organization), Thailand has in effect been incorporated into a new economic, political and social regime. Policy-making is no longer a national matter as international and regional trade agreements can directly influence and shape that process. Moreover, Thailand is now a major production base for foreign investment in many industries, for instance, agro-industrial, automobile, and electronics equipment. Transnational Corporations (TNCs) that have stakes in such local investment require that their personnel have a certain communicative fluency in English as well as an international outlook on things. This has given rise to the creation of international programs in many higher – education institutions in Thailand.

As far as the communication area is concerned, there is a possibility that overseas communication organizations will be using Thailand as a base for their business and production. Thailand’s advantage in this area lies in the relatively low labor cost and the existence and enforcement of Intellectual Property Law. With regard to local communication organizations themselves, there is also a high possibility for exports of communication products since the usage of English has been quite widespread in the Thai environment, both on the production and consumption sides. Other facilities have also been developed to support English-speaking endeavor. Thus, there is indeed a need for communication graduates who have English proficiency, good conscience, competitiveness, and an ability to work in an international environment.

The challenge facing local communication institutions is to produce graduates with such attributes. The Faculty of Communication Arts, Chulalongkorn University, is meeting that challenge partly by developing a new international program in communication management. This program is developed at an opportune time when Chulalongkorn University, the oldest and one of the most prestigious academic institutions in the country, is transforming into an autonomous university under state regulation. In that transition, the Faculty of Communication Arts aims at becoming an academic resource in this fast-changing field of communication, for both local and international arenas. As outlined and reinforced in the design of the program, prospective graduates will be equipped with the ability to effectively manage information and communication in an international and media-laden environment, with good conscience.