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MSCM
M.A. (Communication Arts) in Strategic Communication Management
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General Information

  • Degree:
    M.A. (Communication Arts) in Strategic Communication Management
  • Pathways:
    Plan A (Thesis)

    2 Years
    (Evening Class)
    Plan B (Project)

    1.5 Years
    (Evening Class)

    Curriculum Code: 4205
  • Revision:
    2023
Program Philosophy

In today’s globalized world, disruptive communication and the impact of the COVID-19 pandemic are driving significant changes and increasing cross-border competition. The rise of new platforms presents both opportunities and challenges, leading to major shifts in society and global culture.
The Master of Arts in Strategic Communication Management Program (MSCM) aims to develop professionals with a thorough understanding of communication principles. Students will be equipped to apply their knowledge efficiently in managing communication within a rapidly changing landscape, rooted in academic ethics and social responsibility.
Program Objectives

  • To produce graduates who possess the knowledge and skills to integrate the ever-evolving field of communication studies while grounded in social responsibility and ethical principles.
  • To enhance academic knowledge, research, and the pursuit of integrated theoretical concepts that encompasses all dimensions of strategic communication management.
Program Learning Outcomes (PLOs)

Advanced Strategic Communication Management

Graduates will demonstrate the ability to apply advanced strategic planning and management techniques in integrated marketing communications, focusing on brand management and global communication.
Research and Analytical Skills

Graduates will be proficient in conducting communication research, analyzing consumer behavior, and evaluating the effectiveness of marketing communication strategies.
Theory Application in Practice

Graduates will integrate communication theory with practical skills, using strategic communication principles to solve real-world problems in diverse, global contexts.
Ethical Leadership and Professional Communication

Graduates will exhibit ethical leadership in communication practices, ensuring responsible decision-making and effective communication management in both local and global settings.
Academic Year Calendar

First Semester
(Fall)
August - December
Second Semester
(Spring)
January - May
Summer Semester
June - July

International School of Communication Management (ISCM)
Faculty of Communication Arts, Chulalongkorn University

  • 6th Fl., Mongkutsamatiwong Bldg.
  • 254 Phayathai Rd., Wangmai, Pathumwan, Bangkok 10330, Thailand
  • Office Hours 8:00 AM - 5:00 PM (Mon - Fri)
  • (+66)2 218 2215, 2216, 2218, 2199

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