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MSCM Courses
M.A. (Communication Arts) in Strategic Communication Management
Download CurriculumAdmission
Program Structure (Plan A)
Program Structure (Plan B)
Core Courses
Elective Courses
Thesis
Core Courses
Elective Courses
Professional Project
[Plan A] Total Credits
36
    Preliminary Courses
    S/U
    Core Courses
    15
    Elective Courses
    9
    Thesis
    12
[Plan B] Total Credits
36
    Preliminary Courses
    S/U
    Core Courses
    15
    Elective Courses
    15
    Professional Project
    6
    Comprehensive Exam
    S/U
Course Details
Preliminary Courses
S/U
    2800500 Applied Statistics for Social Science Research
    3
    2800502 Foundations Of Integrated Marketing Communications
    3
Core Courses
15
    2800510 Communication Research Methodology
    3
    2800511 Communication Theory
    3
    2800530 Principles of Communication Management
    3
    2800574 Consumer and Psychology of Integrated Communications
    3
    2800575 Strategic Planning and Evaluation for Integrated Communications
    3
Elective Courses
9/15
    2800531 Crisis Communication Management
    3
    2800534 Global Marketing Communications Management
    3
    2800599 Strategic Media Planning
    3
    2800606 Selected Topics in Integrated Communications Management
    3
    2800787 Seminar in Integrated Marketing Communications Management
    3
Plan A
Thesis
12
  • 2800811 Thesis
    12
Plan B
Professional Project
6
    2800790 Professional Project I
    3
    2800791 Professional Project II
    3
Comprehensive Examination
S/U
  • 2800896 Comprehensive Examination
    0
International School of Communication Management (ISCM)
Faculty of Communication Arts, Chulalongkorn University
  • 6th Fl., Mongkutsamatiwong Bldg.
  • 254 Phaya Thai Rd., Wangmai, Pathumwan, Bangkok 10330, Thailand
  • Office Hours 8:00 AM – 5:00 PM (Mon – Fri)
  • (+66)2 218 2215, 2216, 2218, 2199
  • inter.commarts@chula.ac.th
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