The Senior Project is a final showcase held by fourth-year students. The students are encouraged to demonstrate their competencies in innovative product creation, strategic planning, and the production of various media which align with annually assigned themes.

This endeavor seeks to cultivate essential skills in business entrepreneurship, strategic planning, and brand communication. Additionally, the program aims to address consumer needs while upholding considerations for environmental sustainability, and the well-being of the communities surrounding Chulalongkorn University.